Updated: Jul 22, 2022
It is so difficult to connect with people when they launch into a rehearsed speech in response to, "What do you do?" In this video, I am going to teach you how to craft an "elevator pitch" that does NOT feel like you are pitching.
This is not just the moment to impress them, but also a time to build a RELATIONSHIP which is ultimately the true currency that will get you a job or their business.
Here's what you do:
In a stream-of-conscious state - no editing - write down on a Word doc the following:
🍊What I do
🍊Who I do it for
🍊How I do it
🍊Why it matters
🍊(And a top accomplishment if you'd like)
Try re-ordering what you wrote, and then refining it.
THEN add a question on the front and back of your pitch.
This makes it so you're not talking at them the whole time, with the awkward conclusion of, "So...are you impressed?"
Continue the conversation by asking a related question and getting to know them.
This is better explained with examples, check out the video to see 3 examples of this hashtag #elevatorpitch in action!
Here's a video on Advanced Networking Technique: 60 Seconds of Value. Watch it here.